In a world where promoting someone else’s brand was once standard practice, it’s time to reevaluate. I mean everyone and their mother is now educating and we’re in an era where knowledge is more than plentiful. It’s time you capitalize on that! 

The spotlight has shifted to you and your brand. Today’s consumers crave authenticity and personal connection, making it more important than ever to highlight your individuality behind the chair.

The Shift Towards Authentic Connection

Let’s talk about connection. Consumers are craving authenticity more than ever. A recent survey by Stackla revealed that 86% of consumers believe authenticity is crucial when deciding which brands to support. People want to connect with a story, a person, and an experience—not just a logo. They’re seeking real, relatable humans behind the brands they choose.

Look at some of the most unhinged brands on social media today. Have you seen Slim Jim’s marketing and social media engagement? It’s absolutely genius. If Slim Jim isn’t your cup of tea, other companies like Wendy’s, Old Spice, and Auntie Anne’s are also making quirky connections on social media. (We might have a thing for food brands—after all, we’re hungry girls over here!)

Now, do you have to go all-in like Slim Jim? Absolutely not. The goal here is to build connections and let your personality shine.

Personal Brands Over Corporate Giants

Social media has given us an unprecedented opportunity to showcase our personal brands in a way that was never possible before. Imagine your potential clients scrolling through their feeds and stumbling upon your vibrant story—your journey, unique style, and passions. They’re not just choosing a stylist; they’re connecting with you as a person.

This is especially true in the beauty industry, where relationships reign supreme. Clients want to know who’s behind the chair, and they’re drawn to those stylists who openly share their authentic selves and experiences. Let’s be honest—no one wants to sit in a chair for hours without a genuine connection with their stylist, and vice versa!

According to a study from Harvard Business Review, which examined consumer behavior, customers are more likely to engage with brands that have a recognizable personal touch.

When you open up about your challenges and triumphs, you create an emotional bond that fosters loyalty. Clients love to see your personality shine through, and that’s what keeps them coming back for more—so don’t hold back!

The Power of Your Unique Voice

Your brand is a true reflection of who you are, and promoting it is your ticket to standing out in a crowded marketplace. Instead of simply endorsing someone else’s brand, why not shine a light on your own skills and techniques? Share your unique voice, style, and the results you achieve. When you position yourself as the expert, you’re not just another stylist—you’re the stylist everyone wants to book!

Now, don’t get me wrong—this doesn’t mean you should toss all brand promotion out the window. It’s definitely valuable to align with brands you genuinely believe in. But take a moment to consider what truly gives you credibility in your craft. Is it the brand or method you use? Or is it your relentless pursuit of excellence, your commitment to continuous education, and your refusal to settle for mediocrity? Your dedication to your craft is what will truly resonate with your clients.

The Impact of Social Proof

Let’s dive into the magic of social proof! Did you know that a whopping 91% of consumers read online reviews before making a purchase? That’s massive! By sharing your success stories, client testimonials, and jaw-dropping before-and-afters, you’re creating a portfolio that not only highlights your expertise but also builds trust with potential clients. It’s your moment to shout, “Hey, look what I can do!” and let your amazing work speak for itself.

Building Your CommunityCreating a genuine connection with your audience is key to building a successful brand. Think about hosting events, offering workshops, or simply engaging with your followers online. According to a report by Deloitte, a staggering 83% of consumers believe brands should actively engage with their audiences. By focusing on your brand, you’re not just promoting your services; you’re creating a welcoming platform where others can connect with you. So stop posting and ghosting!

So here’s the bottom line: promoting someone else’s brand might have been the go-to strategy in the past, but the future is all about you and your unique identity. As we all crave those authentic connections, your voice and story become priceless assets in growing your business.

It’s time to put the spotlight on yourself— even if it’s a little bit uncomfortable. Remember, in a world where connection is everything, the most important brand to promote is your own. Let us know what your biggest insight from this was by commenting below! ⬇