Let’s be real—SEO (search engine optimization) sounds like one of those things you should be doing, but it also sounds kinda… overwhelming. Right?

I get it. Between running your business, keeping up with social media, and, you know, actually living your life, figuring out Google’s algorithm might feel like one more thing on an already too-long to-do list.

But here’s the thing—SEO doesn’t have to be complicated, and it definitely doesn’t have to be a tech headache. In fact, with just a few small tweaks, you can start getting found by the right people online without spending hours on Instagram, praying to the social media gods the algorithm works in your favor.

So, grab your coffee, and let’s break this down into simple, actionable steps you can take this week.

What is SEO & Why Should You Care?

SEO is basically how Google decides whether to show your website when someone searches for what you offer. Imagine someone is searching for “best [your service] near me” or “[your product] online”—if your site is optimized, you have a better chance of actually showing up in that search (aka: free organic traffic, yay!).

But SEO isn’t just about stuffing keywords onto your website and hoping for the best. It’s about making small, strategic updates that tell Google, “Hey, I’m legit, and people need to see this.”

Here’s how you can do that:

Step 1: Quick & Easy Keyword Research (Think Hashtags, but for Google!)

Ever use hashtags to help people find your Instagram posts? Keywords work in a similar way—but for your website. These are the words and phrases your potential customers are typing into search engines when they need what you offer.

How to Find Keywords:

• Think like your customer: What would they type into Google?
• Use Google itself: Start typing a phrase into Google and see what suggestions pop up.
• Check the “Related Searches” section at the bottom of search results.
• Use free tools like Ubersuggest, Google Keyword Planner, or AnswerThePublic.

Once you’ve got your keywords, sprinkle them naturally throughout your website—page titles, blog posts, image descriptions, and even URLs. I cannot stress enough that you shouldn’t be stuffing keywords into every space you can. Write the copy of your site for the person searching for you or what you offer NOT for search engines.

Step 2: Get Backlinks (AKA: Internet Street Cred)

Backlinks are when another website links to yours, and they’re huge for SEO. Google sees them as proof that your site is trustworthy.

Ways to Get Backlinks:

✔ List your business on directories (Google Business, Yelp, Local Guides, etc.)
✔ Partner with other businesses and swap website links
✔ Write guest blog posts or get featured on industry sites

One quality backlink from a reputable site is worth more than a dozen random ones, so aim for connections that make sense for your business.

Step 3: Make Your Website Google-Friendly (H1, H2, H3 Explained)

Your website structure matters more than you think! Google scans your page like a reader skimming a magazine—your headings need to make sense.

Quick Breakdown:

• H1 = Your Main Page Title (only one per page!)
• H2 = Subheadings that break up content
• H3 = Smaller sections within H2 categories
• Paragraph Text = The meat of your content

If your site is just a big block of text, Google (and visitors) will bounce. Use headings to guide them smoothly!

Step 4: Build Brand Authority (Why Google Should Take You Seriously)

Google prioritizes websites that look legit. Here’s how to show yours is worth ranking:

💡 Create consistent content (even short blog posts help!)
💡 Encourage reviews on Google and other platforms
💡 Keep your website updated (Google loves fresh content)
💡 Engage on social media (link back to your website often)

The more your name pops up across the internet, the more Google trusts your site—and that means higher rankings!

Want to Skip the Guesswork? Grab My Free SEO Quickstart Guide!

If you’re ready to stop relying only on social media and start getting found on Google, I’ve got you covered.

I created a FREE SEO Quickstart Guide that walks you through all of this (and more) in a simple, step-by-step way. You can implement these strategies in just a few hours and start seeing long-term results.

👉 Download the Free SEO Quickstart Guide Here!

No fluff, no tech stress—just actionable steps that work.

Got questions? Drop them in the comments, or DM me—I’d love to help!