When Ashlee, owner of NOVA STRANDS Salons, reached out to me, her salon was already thriving behind the chair. With two stunning locations—one in Wilsonville, Oregon and another in Frisco, Texas—her work was luxury-level, but her Google presence didn’t reflect that… yet.
She wasn’t showing up for the right searches. Her site had potential but needed a strategy. The goal? Help each location show up for local, high-intent searches like “hair extensions near me” and “Frisco hair salon.” In short: get found by the people already looking for what she offers.
Three months after implementing foundational SEO updates, here’s what happened:
📍 NOVA STRANDS Oregon: Local Search Visibility, Unlocked
- Clicks increased 43%: from 144 to 207
- Impressions jumped 79%: from 7,100 to 12,700
- Ranking for key phrases like:
- “hair salon Wilsonville”
- “Wilsonville hair salon”
- “NOVA STRANDS Oregon”
Why it matters: Her Oregon location is now visible to real people searching in her area. More eyes = more opportunities to turn a search into a consultation.
📍 Texas Location: Doubling Down on Impressions
- Impressions more than doubled: from 10,200 to 21,000
- Clicks up 9%: from 125 to 136
- Showing up for:
- “NOVA STRANDS Frisco”
- “Hair extensions Frisco TX”
- “Frisco hair salons”
Bonus win: Her team page saw 976 more impressions, which tells us people are clicking deeper into her site and getting to know the stylists before they ever book.
What This Means
Ashlee’s website is now working for her. Her salon is showing up on Google, not just with a homepage, but with optimized service pages, blogs, and a team page that builds trust.
Ashlee is subscribed to my Monthly SEO Content Plan, which means her site is getting fresh blog content every month, I’m building her backlinks, and always checking the analytics on her sites. This keeps things current, taps into seasonal trends, and sends all the right signals to Google (because yes—Google loves a freshly updated site).
We’ll be continuing this momentum with even more click-worthy meta descriptions and blog posts based on real client search behavior over the last 3 months.
You don’t have to go viral to get clients, and you don’t need to fork out tons of money on paid ads.
You just have to get visible. 👀
Want to be the salon that shows up when your dream client types “hair extensions near me”? Let’s make it happen.
