When Ashlee, owner of NOVA STRANDS Salons, reached out to me, her salon was already thriving behind the chair. With two stunning locations—one in Wilsonville, Oregon and another in Frisco, Texas—her work was luxury-level, but her Google presence didn’t reflect that… yet. She wasn’t showing up for the right searches. Her site had potential but […]

Let’s be real—SEO (search engine optimization) sounds like one of those things you should be doing, but it also sounds kinda… overwhelming. Right? I get it. Between running your business, keeping up with social media, and, you know, actually living your life, figuring out Google’s algorithm might feel like one more thing on an already […]